Branding vs Brand vs Logo
design work created by Lara
Branding
Is the sum of all parts - how is your product interacted with online and offline. Is your branding recognizable from one platform to the next or do you seem to be all over the place?
Brand
Is the foundation of your values and mission, but ultimately, is decided by your customer. Do a great job within your market and you can help create your own path of what your brand is… but beware of unclear visions and goals or they will define you.
Logo
Is a visual mark that represents your Brand, this should be consistent online and offline and most importantly, formatted for the appropriate outlets.