Friends of Lara

Working with Clients becomes very personal. Essentially, our clients allow us in to their lives to critique, develop and make suggestions in areas that are very close to them. It’s one of our greatest pleasures and by the end of the process we feel that our clients are more like friends. So, here they are!

Jess Davis 69K+ IG Fans

Introducing - Jess Davis

@carcabaroad 69K+ Fans

ABOUT: Jessica Davis is a mother, wife, and a multi-tasking enthusiast who pours her heart and soul into every endeavor. She is passionate about love, family, holidays, home decor and much more. Here you will find bright and heart-filling inspiration for decor, mom hacks and everyday life.

Jess and her husband built their first home while planning their wedding, and over the past 8 years they’ve grown their family and vacation rental business in Vilano Beach FL.

Jess’ signature style is both classic and authentic, and her eye for design and decor is timeless. She brings her designs to life by combining coastal and country farmhouse creating a modern rustic mix. Her biggest passion is her family, which includes her husband Jody, daughters Sophie and Emery and sons James and Julian.


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While working on projects with my Clients, I end up getting to know them on a more personal level. That’s important for many reasons but two in particular;

  1. It helps me design better, understanding the person and the project makes focusing on ideas that reflect them more structured.

  2. The “Client” becomes more like a friend as we end up sharing stories, things about each other and find that we tend to share lot of similarities. And being comfortable with someone makes the deign process much easier when receiving constructive criticism.


I just love everything and I love you Lara, you’re amazing and I can’t believe how you were able to get this out of my brain
— Jess Davis

DETAILS: Project: Complete Branding for Influencer Profile + Downloads & other goodies. - Project Length: On going Category: Lifestyle Influencer + Design


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What Does it Take to Become an Influencer?

It’s not everyday that we get to chat with Insta-Famous Lifestyle Influencers who have amassed tens-of-thousands of fans. So, we figured we should ask them how they do it. Here’s what we found out along the way and other silly questions.

Q. What is your Name? A. Jess Davis

Q. Do you prefer Stories or Posts? A. Both

Q. Do you actively use any other social media outlets? A. No, learning to blog, rarely Pinterest

Q. What scheduling tools, do you use if any, to schedule posts? A. instagram insights but make your own schedule that works for your family.

Q. Where do you find or get most of your content? A. Everyday life.

Q. How many hours do you spend working on your account in a week? A. 30

Q. How long did it take you to hit “influencer” status? A. 3 months

Q. When did you realize you were considered an “influencer”? A. 9 months

Q. What is the coolest project you’ve worked on as an “influencer”? A. Stainmaster airbnb with Janna Albritton.

Q. Any advice for someone wanting to get started in the “influencer space? A. Remember your passion is your purpose.

Q. Any tips you’d wish you knew before you got started? A. It's a hamster wheel! Once you start hard to get off.

Q. Are you able to do this full-time or is it still a side hustle? A. Side hustle

Q. What do you do in your free time? A. Mom life x 4 kids…

Q. Favorite song to sing to in your car (alone of course)? A. I’m never alone in my car, I have 4 kids.

Q. What’s your favorite coffee or tea beverage? A. Caramel Machiatto

Q. What’s one show you can watch on repeat for the rest of your life? A. Saved by the Bell

Q. What's your favorite holiday? A. Christmas


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Project Design: Images, Icons, Color & Brand Personality, Logo, Media kit.

When we design for a client, we like to start at the beginning and that means identifying their brand or the concept they have for a brand. From there we create a color story that represents their brand and the feeling they are looking for. After we’ve established colors to help set the tone, the design begins. Delivering assets to our clients that they can use on their website, social media outlets and prinatable materials is the most rewarding aspect of the process. We love seeing everything come together and the reaction we get once we unveil the project to the client. Enjoy clicking through the images below



Thank you for stopping by and reading our Friends of Lara Blog. If you or someone you know could use a branding makeover or custom design click on the “GET STARTED” button below and schedule a free consultation!

Is there anything else you’d like to know from the Influencers?

Leave your questions in the comments and we will add it to our Q & A