Jennifer Marshall 45k+ IG Fans
Introducing - Jennifer Marshall
@nuckingfutsjen 45k+ Fans
ABOUT: Jen fought hard to become a mom, enduring four long years of infertility. But it was worth it and would eventually make her a mom to twins, one boy & one girl. She relied on family, friends, laughter and sarcasm to help get her though it. Jen is a wife, mom & IG influencer living in a 1908 fixer upper in the Chicago ‘burbs. You can find her on Instagram @nuckingfutsjen sharing farmhouse decor, design and a “lifestyle” swooned over by more than 45,000 fans and growing.
While working on projects with my Clients, I end up getting to know them on a more personal level. That’s important for many reasons but two in particular;
It helps me design better, understanding the person and the project makes focusing on ideas that reflect them more structured.
The “Client” becomes more like a friend as we end up sharing stories, things about each other and find that we tend to share lot of similarities. And being comfortable with someone makes the deign process much easier when receiving constructive criticism.
“I absolutely LOVE it!!! You did such an incredible job of capturing my brand!!! Thank you from the bottom of my heart! ”
DETAILS: Project: Logo design - Project Length: 11 days - Category: Lifestyle Influencer
What Does it Take to Become an Influencer?
It’s not everyday that we get to chat with Insta-Famous Lifestyle Influencers who have amassed tens-of-thousands of fans. So, we figured we should ask them how they do it. Here’s what we found out along the way and other silly questions.
Q. What is your Name? A. Jennifer Marshall
Q. Do you prefer Stories or Posts? A. Stories, but I like both.
Q. Do you actively use any other social media outlets? A. Pinterest & Facebook (occasionally)
Q. What scheduling tools, do you use if any, to schedule posts? A. Tailwind for Pinterest
Q. Where do you find or get most of your content? A. DIY's, home improvement projects
Q. How many hours do you spend working on your account in a week? A. 21+ hours
Q. How long did it take you to hit “influencer” status? A. 1.5 years
Q. When did you realize you were considered an “influencer”? A. At the Design Twins retreat in Waco.
Q. What is the coolest project you’ve worked on as an “influencer”? A. My Sinkology farmhouse sink
Q. Any advice for someone wanting to get started in the “influencer space? A. Engage with other accounts & let your personality shine!
Q. Any tips you’d wish you knew before you got started? A. Learn how to properly edit photos!
Q. Are you able to do this full-time or is it still a side hustle? A. Full-time
Q. What do you do in your free time? A. Exercise, go to my kids' sporting events
Q. What’s your favorite coffee or tea beverage? A. Starbucks iced green tea
Q. What’s one show you can watch on repeat for the rest of your life? A. Friends
Q. What's your favorite holiday? A. Christmas
Q. Do you have anything else you’d like to share? A. Life is so much better when you're laughing.
Project Design: Images, Icons, Color & Brand Personality
When we design for a client, we like to start at the beginning and that means identifying their brand or the concept they have for a brand. From there we create a color story that represents their brand and the feeling they are looking for. After we’ve established colors to help set the tone, the design begins. Delivering assets to our clients that they can use on their website, social media outlets and prinatable materials is the most rewarding aspect of the process. We love seeing everything come together and the reaction we get once we unveil the project to the client. Enjoy clicking through the images below
